Every project begins with detailed understanding before crafting the idea.

We then translate the research into direction and strategy.

Our services:

Research and Audits

Before creative ideas turn into strategy, bettwy analyzes.

We dissect the brand, audience, competitors, and the cultural landscape it exists within.

Deliverables include:

• Brand Audits

• Audience Insight

• Competitive Positioning

• Online Presence

Defining the Problem

Instead of focusing on “just posting more”, we focus on the positioning and problem that your brand is facing.

Deliverables include:

• Strategic Problem Statement

• Positioning Framework

• Brand Narrative

The Big Idea

The Big Idea is the core concept that the brand and campaign will revolve around.

This is where our research and strategy turns into creativity.

Deliverables include:

• Core Idea Statement

• Big Idea Narrative

• Strategic Insight

• Message Framework

  Creative Direction

  Once the big idea exists, creative direction answers how it will show up visually.

  Deliverables include:

• Visual direction

• Content Framework

• Platform Strategy

• Campaign Rollout Plan